How do I choose the best baby skin care product brands for a newborn baby?

Look for brands that are specifically formulated for newborns, dermatologically tested, and free from harsh chemicals. Check ingredients — not just marketing claims. I also look for clinical proof vs. what different brands offer. Boroplus FromMaa ticked all those boxes for me: gentle soap, nourishing massage oil with a hybrid oil system, and a diaper rash cream with 2x zinc oxide compared to other brands. Trust the formulation, not just the packaging. And always patch-test first!